01
Schema.org @graph
Every listing ships a connected JSON-LD @graph — Organization, WebSite, WebPage and Product nodes — so crawlers and LLMs understand what your product is, not just that a page exists.
SEO Guide · May 31, 2026
Get discovered — by search engines and AI.
Search isn’t just ten blue links anymore. People ask ChatGPT, Perplexity, Claude and Gemini — and those systems cite sources they can read and trust. This guide covers the fundamentals that still matter, plus what LaunchLog builds into every listing to make your product citable.
The shift
Two audiences read every page now.
Around 90% of web journeys still start with search, but a growing share of answers are now generated, not listed. An AI answer engine doesn’t rank a page — it reads it, decides whether it’s trustworthy, and quotes it. If your page is thin or unstructured, it gets skipped.
That means a modern launch page has to satisfy two readers at once: a human who wants to understand your product in seconds, and a machine that needs structure to cite you with confidence. LaunchLog is designed around exactly that.
The tech edge
Three things we build into every listing.
02
Dynamic llms.txt
LaunchLog generates llms.txt and llms-full.txt automatically, giving AI systems a clean, machine-readable map of the directory and your listing within it.
03
Content-negotiated markdown
Request a listing with Accept: text/markdown and you get a clean markdown version of the page — the format LLMs read best, served straight from the canonical URL.
Fundamentals
The checklist that still wins.
None of this is glamorous, and all of it compounds. Get these right before chasing anything clever.
Technical SEO
- Fast, mobile-first pages that pass Core Web Vitals
- HTTPS everywhere with a valid certificate
- Clean, canonical URLs (no duplicate-content traps)
- An XML sitemap that search engines can crawl
- Structured data (schema.org) on key pages
- Fixed crawl errors in Search Console / Bing
Content optimisation
- A clear value proposition in the first sentence
- Specific use cases and the audience you serve
- Natural keywords — written for humans, not stuffed
- A descriptive title and meta description
- Descriptive alt text on screenshots and images
- Fresh, accurate information that you keep updated
Where listings fit
Discovery is a portfolio, not a hack.
Curated directories
A listing in a legitimate, human-reviewed directory is a credibility signal to both users and search engines — and now a citable source for AI answers.
Content & community
Write, ship in public, and show up where your audience already is. Earned mentions compound over time.
Technical hygiene
Speed, structure and crawlability are the boring fundamentals that make everything else you do actually count.
The difference
A page, not a row.
A row in a generic directory
- A link and a name in a long table
- No structured data — invisible to machines
- Rotational placement that disappears
- Nothing an AI can confidently cite
A LaunchLog listing
- A dedicated, permanent product page
- schema.org @graph + llms.txt + markdown
- Permanent placement while your plan is active
- A clean, citable source for ChatGPT, Perplexity, Claude & Gemini
See how your product would appear.
Paste your URL and get a free, private preview of a fully structured listing — schema, metadata and all. Pay only when you publish.