01
Visible facts + matching schema
Every listing presents the product facts in visible HTML and emits matching schema.org JSON-LD. Structured data describes the page; it does not guarantee ranking, indexing or an AI citation.
Field guide · Updated August 26, 2026
Make your launch useful, crawlable and machine-readable.
AI search starts with the same web fundamentals as search: useful public content, crawl access, correct indexing signals and a stable source of product facts.
- Edition
- 2026
- Audience
- Product teams
- Method
- Primary sources
The shift
One source, several kinds of readers.
A launch page may be read by a founder, a buyer, a search crawler or a user-triggered browser agent. Each system has its own selection rules, but all benefit from stable URLs and clear public facts.
Keep visible copy, canonical metadata, structured data and alternate representations consistent. That reduces ambiguity without pretending markup can force indexing or citation.
LaunchLog publication contract
02
Crawl and discovery signals
Published listings have canonical URLs, sitemap entries and IndexNow notifications. LaunchLog also maintains llms.txt for compatible non-Google consumers; Google states that it ignores this file.
03
Consistent alternate output
A request with Accept: text/markdown returns the same listing facts in markdown from the canonical URL. It is an optional machine-readable representation, not a replacement for useful public HTML.
Fundamentals
The checklist that still wins.
Get these right before chasing anything clever.
Technical SEO
- Responsive pages with Core Web Vitals measured in field data
- HTTPS everywhere with a valid certificate
- Clean, canonical URLs (no duplicate-content traps)
- An XML sitemap that search engines can crawl
- Structured data (schema.org) on key pages
- Crawl and indexing issues monitored in Search Console and Bing Webmaster Tools
Content optimisation
- A clear value proposition in the first sentence
- Specific use cases and the audience you serve
- Natural keywords — written for humans, not stuffed
- A descriptive title and meta description
- Descriptive alt text on screenshots and images
- Fresh, accurate information that you keep updated
Where listings fit
Discovery is a portfolio, not a hack.
Relevant directories
A dedicated listing can add durable product context and a discoverable link outside launch-day feeds. Relevance and factual quality matter more than submitting to every directory.
Content & community
Write, ship in public, and show up where your audience already is. Earned mentions compound over time.
Technical hygiene
Speed, structure and crawlability are the boring fundamentals that make everything else you do actually count.
A row in a generic directory
- A link and a name in a long table
- Product facts spread across several destinations
- Little context after the launch-day feed moves on
- No alternate machine-readable representation
A LaunchLog listing
- A dedicated product page while the plan is active
- Visible facts + schema.org + markdown output
- Permanent placement while your plan is active
- Sitemap inclusion and IndexNow notification
Primary references
Check the source, not an AEO score.
This guide is maintained against first-party documentation. Search and crawler behavior changes, so these sources take precedence over any summary here.
Private preview
See how your product would appear.
Paste your URL and review the structured release before you publish.